Hi! I’m Vlada Mushketova
An exponential coach for founders, owners and C-level leaders — I work with people who have already achieved results and want to figure out what comes next.
Your business is only as good as your decisions. I work with HOW you think — so your decisions get sharper and your growth stops running on your burnout.
You’re in the right place if at least one of these is you:
— Your company is growing — but you’re the one carrying it. You delegate, yet it’s easier to do it yourself than to explain.
— Everyone around you has already “plugged everything into AI, ” and your first thought is “why haven’t I yet?” You chase trends out of fear of falling behind, not real interest.
— You’re tired of advisors who hand out recommendations without understanding what a mistake costs at your level.
— Every decision now runs through doubt. You used to trust yourself — now you double-check every step.
— On the outside, everything looks fine. On the inside, it feels like you’re living on autopilot: decisions get made, but there’s no energy behind them.
— You make decisions to avoid losing, not to win. You move away from threats instead of toward goals.
How it works
— A free 30-minute call — to see whether it makes sense to work together.
— The first session — a diagnostic: what’s going on, where you’re stuck, what result is realistic.
— Choosing a format — after the first session. If you’re not sure, we’ll start with a single session.
“Basic” plan
- a 60-minute session, online via Zoom
+ personal educational podcasts
Price: €100
A good fit if you want to work through a specific question and try the format without a long-term commitment
“Support” plan
— a session of up to 90 minutes, online via Zoom
+ personal educational podcasts
+ a letter from me after each session
+ access to me between sessions
Price: €200
A good fit if you need systematic work with support between sessions
For life-changing decisions
— 3 days with me
if you’re facing a major decision — buying or selling a business, a change of role
Price: €2,000, one-time
(not including travel and accommodation costs in your city/country)
Facts about me:
➡️ 1,000+ hours of sessions with owners and top executives — I’ve heard all kinds of stories, and almost none of them started with “I don’t have the knowledge.”
➡️ 23 years in corporate law — I hold no illusions about how business really works or what’s behind the pretty numbers.
➡️ deep experience in HR — I understand team dynamics from the inside — if the problem is the people around you, we’ll work through that too.
➡️ experience teaching at university — I know how to explain the complex simply — you leave a session not with a feeling, but with a structure.
Why my background matters for you
Before coaching, I spent 23 years as a corporate lawyer and owned a consulting business.
I know what it means to make decisions where a mistake comes at a high price. To work under hard deadlines. To be “the strong one” by title — and have nowhere to think out loud without consequences.
At some point, external attributes stopped working as motivation. So did logic and discipline.
That’s exactly why I came to coaching: not for soft tools, but for what actually changes the thinking of people used to solving everything with their heads.
Today I combine legal precision — structure, analysis, attention to detail — with methods that work where the rational approach hits a wall.
Questions and answers
🔖 Frequently asked questions from clients, with answers.
✍🏻 If you don’t find your answer here — message me on social media.
How is working with a coach different from a session with a psychologist?
A psychologist identifies the cause-and-effect links between a client’s childhood traumas and the situations arising in their life now, and helps them make sense of it.
A coach’s job is to use specific knowledge to give the client the skill of thinking in a new way and looking exclusively toward the future: what’s stopping you from making a decision, why it feels frightening and what lies behind that fear, how to reset the state of anxiety and take a step forward, how to see new meaning.
How do I know it’s time for coaching?
It’s worth trying coaching if you feel stuck but want change — and you don’t know how to act differently. I’ll teach you to look inward, to know yourself, to recognize your desires and start moving toward them.
To begin working together, all it takes is your desire, your trust in me, and trust in the coaching method.
What approach do you use?
I’m an MCP coach (Institute of MetaCognitive Programming Inc., Canada).
The philosophy of our coaching school is that coaching isn’t a motivational interview — it’s teaching the client a new way of thinking and turning it into a lasting skill.
I’m anxious and embarrassed, it feels awkward to talk about my problems…
I understand you…
Sometimes it’s hard to share what you’re going through with the people close to you — it’s frightening to meet a negative reaction or run into misunderstanding. And sometimes your status doesn’t let you talk about problems, because those around you feel they’re under your protection, and you “can’t” appear weak. If you keep hitting a dead end again and again, it means you can’t see how to act differently — and there’s often no one to ask, either because you don’t want to appear different from how the world is used to seeing you, or because the people around you haven’t reached what you’re striving for and can’t give objective advice.
I have a unique ability to create for you an extraordinary, safe space where you are the most important person and every one of your stories deserves attention and respect.
I invite you into my focus of attention, where I’ll teach you and help you walk any path and live through any emotion.
The format runs 3–6 months. Why so long?
My job as a coach is to show you to yourself and to teach you!
To truly teach you! To teach you to see, hear and react in a new way. If you can’t make one particular decision right now, then most likely you don’t have the right method or knowledge for making all the others either. For many years we do the same thing, driven by our cognitive programs and unmet needs. We often act on autopilot. When old habits and ways of thinking get in the way of finding new meaning, the only way out is to start changing them.
Any major change takes time. I’ll pass a new skill on to you. For you to be guaranteed to absorb it and be able to apply it on your own, it takes between 15 and 30 sessions.
Are there any guarantees of results?
Yes! One of the main advantages of MCP coaching is the ability to guarantee the client a result. I explain more about the guarantees at the introductory session.
What if it doesn’t work out?
It will work out — if you show up to every session and do the homework.
Can it be cheaper?
It can. But not with me…
“I went to a coach, it didn’t help…”
One toxic relationship is no reason to swear off closeness. Let’s check it against the facts.